Media kit · Measured October 6, 2026
Lectec makes the built world impossible to ignore
Sponsor the story behind how the world actually works.
Lectec makes short stories about the engineering, architecture, infrastructure, and hidden systems in everyday life. Each one opens on a concrete mystery, explains why it matters, and pays it off on screen. That is a natural place for a brand with something real to explain: a mechanism, a place, a design decision, or an idea with consequences. Pedal Payday is the New York edition, filmed in the back of a pedicab. The spots on the cab are auctioned on this site.
Scale
At a glance
Platform audiences overlap. These are reported views and accounts, not unique people.
Where it runs
Platform footprint
Snapchat has views on file and no follower count in this snapshot.
Latest 30-day view growth
| Platform | Audience | Lifetime views | 30-day growth |
|---|---|---|---|
| Y YouTube | 231,000 | 629.4M | 77.7M |
| I Instagram | 122,764 | 152.5M | 15.2M |
| F Facebook | 60,119 | 82.8M | 8.1M |
| T TikTok | 58,100 | 119.9M | 6.8M |
| S Snapchat | — | 953K | 274K |
Who watches
Most of the measured audience is 18–44
Blended from YouTube viewers, September 5 to October 4, and Instagram reached accounts in October.
Age
About 75.9% of the measured active audience is 18–44. 25–34 is the largest group, at 37.8%.
Gender
- Male 84.5%
- Female 11.2%
- Unknown 3.3%
- User specified 1.0%
A strongly male audience. Useful for engineering, technology, mobility, architecture, construction, finance, tools, and design. A weaker fit when a campaign needs a mostly female audience.
Where they are
The United States is the largest market. New York is the leading city.
The U.S., U.K., Canada, and Australia together are slightly more than half of the classified activity on these two sources.
YouTube countries, latest 30 days
Share of country-classified views.
Instagram countries, this month
Share of country-classified reached accounts.
YouTube cities, latest 30 days
Views.
Instagram cities, this month
Reached accounts.
Do they stay
Long enough for a real explanation
YouTube, latest official 30-day report.
96%Not subscribed
76.7 million of 79.7 million YouTube views came from people who were not subscribed. The Shorts feed alone was 61.3 million views. The channel is a discovery audience, which leaves room for a setup, an explanation, and a brand connection.
What performs
The physical world, when it is surprising
Recent proof of reach. Organic results vary and are not a guarantee.
The stories that travel are hidden mechanisms, architecture with a constraint, transportation, extreme buildings and bridges, familiar places with an unfamiliar history, and design choices that land on people.
Latest 30-day cross-platform view growth
Built world
Architecture, engineering, construction, and building products.
Cities
Real estate, development, property technology, and urban services.
Movement
Transportation, automotive, aviation, rail, and mobility.
Technology
Consumer technology, software, AI, data, and cybersecurity.
Money
Financial services, insurance, investing, and business platforms.
Making
Tools, hardware, materials, energy, and manufacturing.
Places
Travel, tourism, destinations, museums, and cultural institutions.
Knowledge
Education, publishing, streaming, and knowledge products.
Production
Cameras, creator tools, and communications.
Home
Design, furniture, home systems, and sustainability.
- What does this product make possible that viewers cannot immediately see?
- What common belief does the brand's expertise overturn?
- What structure, place, or system can the brand help investigate?
- What physical constraint makes the product necessary?
- What historical or technical story already connects to the brand?
Partnerships
Five ways to show up
Usage, paid amplification, and exclusivity are priced apart from organic publication.
Integrated sponsor story
The sponsor is woven into a Lectec story that already has a reason to exist. Best for credibility and a broad audience.
- One original vertical video
- Distribution on the agreed Lectec platforms
- A mention, and the product or brand in the picture
- A disclosed caption and the agreed call to action
- A report after publication
Dedicated branded explainer
The whole story is the sponsor's technology, place, product, or expertise, still in Lectec's voice. Best for a launch or a subject with enough substance to carry a video.
Presented-by series
Several related stories under one theme. Best for category ownership and more than one touch.
Location or access
The sponsor opens a building, project, vehicle, archive, expert, or process. Best for destinations, real estate, transportation, infrastructure, culture, and industry.
Rights and cuts, by agreement
Reposts on the brand's channels, paid social or whitelisting, longer digital rights, category exclusivity, other cuts and ratios, raw footage, and event, retail, or out-of-home use. Organic publication does not include those by itself.
How it runs
From fit check to the report
One consolidated concept review and one consolidated factual review is the standard to write into a proposal. Further creative changes can change the cost and the date.
Fit checkAudience, objective, topic, deliverables, platforms, timing, and rights.01
Research and conceptLectec finds the story angle and the facts that hold it up.02
Concept approvalThe sponsor approves claims, required language, product details, and compliance.03
Script and productionLectec writes and shoots in the format the audience already watches.04
ReviewFactual brand statements and the contract. The edit stays about accuracy and the agreed message.05
PublicationPosted with the sponsorship disclosure.06
ReportingPlatform results at the checkpoints in the agreement, often 7 and 30 days.07
What we need from you
- Objective and the one metric that matters
- The product, place, or announcement
- Claims, and the documents behind them
- Claims and language that are off limits
- Market and the desired date
- Platforms and deliverables
- Landing page and tracking links
- Rights, exclusivity, reviewers, and deadlines
What a report can include
- Views and reach
- Likes, comments, shares, and saves
- Engagement rate
- Average view duration and percent viewed
- YouTube retention, where the platform provides it
- Geography and demographics at channel level
- Link clicks when the placement can track them
- Follower change across the window
Each platform is reported in that platform's own definitions. Views, reach, watch time, and retention are not treated as the same number.
The rules of the road
Disclosed, sourced, and not a guaranteed view count
Disclosure
Sponsored work is labeled as sponsored.
Sources
Factual claims need a primary or reputable source. Sponsor claims are checked. Talking points should arrive, with documents, before the script.
No organic guarantee
History and attention can set expectations. A promised impression count needs its own paid-media agreement.
Editorial control
The sponsor approves its facts, disclosures, product, and contract terms. Lectec keeps the opening, the pace, the structure, and the voice.
Regulated products, political advocacy, misleading claims, and anything that fights the audience's trust get an extra review, or a no.
A proposal names all of this
- How many videos, and what kind
- Which platforms, posted together or in sequence
- The integration and the call to action
- Concept review and factual review
- How many revision rounds
- Production and publication dates
- Organic rights, and paid or whitelist rights
- Exclusivity: category, place, and how long
- When the reports arrive
- Cancellation, rescheduling, and payment
- The disclosure line
Sponsor FAQ
The questions that decide a yes
How large is the audience?
About 472,000 combined followers and subscribers on YouTube, Instagram, Facebook, and TikTok. Tracked lifetime video views are 985.6 million. The latest 30-day window added 108.1 million views.
Are those unique people?
No. Platform audiences overlap, and each platform counts a view differently. The figures are platform-reported counts.
What is the core age range?
About 75.9% of the blended YouTube and Instagram active audience is 18–44. The largest segment is 25–34, at 37.8%.
Is the audience mostly in the United States?
The United States is the largest country: 40.7% of country-classified YouTube views and 36.6% of Instagram's classified reached audience in the periods above. India, the U.K., Canada, Germany, and Australia are the next markets.
Is it a New York audience?
New York is the leading city on both YouTube and Instagram. It is not the whole audience. London, Bengaluru, Los Angeles, Chicago, Toronto, Sydney, Mumbai, Delhi, Melbourne, and Singapore are all in the top cities.
Is the audience mostly male?
Yes. The blended active audience is about 84.5% male. That fits engineering, technology, mobility, architecture, construction, finance, and enthusiast brands. It is a poor fit for a campaign that needs a mostly female audience.
Do people watch long enough for a sponsor?
On YouTube, the latest 30 days averaged 54 seconds and 77.6% viewed. That is enough for an explanation, not only a logo.
Does it reach past current followers?
Yes. About 96% of measured YouTube views in that 30-day report came from people who were not subscribed when they watched.
Can the sponsor approve the video?
The sponsor approves its factual claims, required disclosures, how the product appears, and the contract. Lectec keeps the opening, the pacing, the structure, and the voice, so the video still works for the audience.
Can we send talking points?
Yes. They need documentation, and they need to arrive before scripting. Lectec turns the approved facts into the language the audience already trusts.
Are revisions included?
The proposal says how many. The usual standard is one consolidated concept review and one consolidated factual review. Extra creative changes, or changes after approval, can change the price and the date.
Can the brand run the video as an ad?
Yes, when paid usage or whitelisting is in the agreement. Organic publication does not include paid media, perpetual use, raw footage, or an open edit.
Is category exclusivity available?
Yes, when it is spelled out by category, geography, and duration. It is priced on its own, because it blocks other partners.
Can Lectec guarantee views?
Organic views are not guaranteed. A guaranteed impression count would be a separate paid-media term.
How fast can it launch?
The date is set in the proposal. It depends on research, access, how hard the piece is to make, and how fast approvals come back.
What does it cost?
Each partnership is a custom proposal. The price follows the format, the number of platforms, the production, the timeline, the usage rights, any paid amplification, and any exclusivity.
Figures were measured October 6, 2026. YouTube reporting runs through October 4, 2026. Instagram age, gender, and place figures are October to date. Facebook demographics were not available for the blend. Combined followers and views are not unique people. Organic distribution is not guaranteed. Auction rules · Privacy · Back to the cab